Marketing Major

Mastering both sides of your brain.

Creative? Analytical? You're probably both, which makes you a good fit for the marketing program. Marketing is an extremely versatile major because it’s used in nearly every industry. At UIndy, you'll put what you learn into practice through real-world experiences like Team Business, an opportunity to build your resume by managing real projects while benefiting from expert-level training and inspired coaching. And then you'll be ready to market yourself, as well.

  • business colleges of distinction 2025-2026
  • ranked as a national university by u.s. news and world report
  • colleges of distinction 2025-2026

ADVANTAGES

  • Experienced faculty with both academic and business experience
  • Connections within the national and international marketing community
  • Strong emphasis on experiential learning
  • Variety of marketing electives available
Alum Story
Blake Schneider headshot
Blake Schneider
Marketing Major, Class of 2014, Works at Discovery Channel

I had Dr. Bohley for a lot of my marketing classes, and she used real-life experiences as much as possible, such as her experiences working in foreign countries. She also let us research companies that we interact with often, such as fast food chains. All of the things we researched revolved around us as millennials.

MARKETING MINOR

A marketing minor can complement other areas of study like communications, graphic design, psychology and sports management.

Potential Careers

  • Marketing Channel Specialist
  • New Product Development Specialist

Curriculum Guides

These curriculum guides outline the classes you'll need to take as a Marketing major. The general education curriculum guide lists your class options and requirements to fulfill UIndy's general education requirements, while the Marketing curriculum guide lists the classes needed to major in Marketing. You'll need to look at both guides to get a complete picture of what classes you'll take at UIndy.
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