Sport Management Major
The sports industry in the U.S. generates more than $200 billion per year, and sports and sports-related businesses depend on a wide variety of professionals to carry out day-to-day operations. There’s no better place for sport management majors than the COSMA-accredited UIndy program, located in the “Amateur Sports Capital of the World.” You’ll have the opportunity to work closely with top sports organizations in class projects and internships. In the past, students have helped the city host numerous sporting events, including the NCAA Final Four, Big Ten Basketball Championships, Olympic qualifying events and the Super Bowl.
- Experiential learning – You will complete projects with sports businesses, boosting your resume.
- Volunteer experience – Every year you can volunteer at major sporting events.
- Networking – You will meet and learn from multiple professionals in the sports business each year.
- Experienced faculty – All have previously worked in facility management, intercollegiate athletics,
the NCAA or high school athletics.
“We produce 72 professional baseball games in five months. I'm responsible for everything from recruiting corporate sponsors to game day activities. I've learned to hone my management skills at UIndy. My professors got me to believe that I could do anything. And just as in sports, that's the foundation for success.”
Projects and research opportunities
During the semester, students complete a number of class projects in conjunction with community organizations.
Past projects have included:
- Providing ideas to the Indianapolis Colts for increasing fan engagement through social media
- Assisting the Indiana Sports Corporation in implementing the ISC Corporate Challenge
- Surveying Pacers and Colts fans at games to understand the effectiveness of their sponsorships
- Providing ideas to the NCAA for increasing attendance at championships
Sport management grads have interned or worked for:
- Indiana Pacers
- Indianapolis Colts
- Dallas Cowboys
- USA Track & Field
- USA Diving
- Special Olympics Indiana
- Indiana Ice
- Indianapolis Motor Speedway
- Indiana Sports Corporation
- Indy Racing League
- Great Lakes Valley Conference
- Lucas Oil Stadium
- Pepsi Coliseum
- Boys & Girls Club
- Indy Parks & Recreation
- Indiana High School Athletic Association
Potential careers in sport management
- Intercollegiate athletics – athletic director, compliance
coordinator, facility manager, etc.
- Professional sports – ticket sales, marketing, sponsorships, facilities, etc.
- Recreational sports – sports program director, park manager,
youth sports manager, etc.
- Event management – volunteer coordinator, event manager,
- Non-profit organizations – sport/program management,
marketing, community relations, etc.
- Public and media relations – for professional sports teams, intercollegiate athletics or sport facilities
- Advertising and sales promotion – for private organizations,
non-profit organizations, professionals sports, etc.
“Joel Zawacki utilized his organizational skills to restructure our Sponsorship Sales Department into a Corporate Partnerships Department that has placed a higher level of importance on the needs of our corporate partners. The Indians have become more of a high energy, high delivery operation since Joel became the leader of the Corporate Partnerships Department.”
These curriculum guides outline the classes you'll need to take as a sport management major. The general education curriculum guide lists your class options and requirements to fulfill UIndy's general education requirements, while the sport management curriculum guide lists the classes needed to major in sport management. You'll need to look at both guides to get a complete picture of what classes you'll take at UIndy.
Student Learning Outcomes
Each year, the University of Indianapolis, in accordance with the requirements of the Commission on Sport Management Accreditation (COSMA), publishes student learning outcomes for the undergraduate sport management program.