Experience Design

Let your imagination run wild as you participate in our program’s full-service, student-run experience design agency to serve real clients in the community.
The Imagination Emporium
Experience Design teaches students how to research and create multisensory, immersive experiences that engage, educate or entertain audiences to bring about cultural, emotional or intellectual transformation.
Experience Design
Interactive experiences are often used to educate others about a product or initiative.

Let your imagination run wild as you participate in our program’s full-service, student-run experience design agency to serve real clients in the community.
The Imagination Emporium
Experience Design teaches students how to research and create multisensory, immersive experiences that engage, educate or entertain audiences to bring about cultural, emotional or intellectual transformation.
Experience DesignONLY PROGRAM OF ITS KIND IN THE MIDWEST
The experience design (XD) program focuses on creating engaging environments. The discipline of experience design utilizes a variety of multidisciplinary concepts and techniques to develop practical, detail-oriented skills that bring your creativity to life. UIndy’s experience design program offers a robust approach that combines design, research and development, and management. UIndy offers one of the only undergraduate experience design programs in the Midwest, and we challenge you to find another program quite like this one that emphasizes both the academic and industry aspects of the field.
Wondering what you can do with an undergraduate degree in experience design? Learn more about Experience Design
COMMUNITY OUTREACH
We maintain a full-service, student-run experience design agency—The Imagination Emporium–through which you'll work with real clients to design interactive experiences. By working with clients, you learn how to work in real-world scenarios while serving the community.
Learn more about The Imagination Emporium
TEAM COLLABORATION
Professionals in experience design rarely work alone, so we foster a spirit of collaboration in our classrooms. Designing interactive, multisensory experiences is a team effort, and our hands-on courses rely heavily on exchanging new ideas and building on one another’s work. You'll participate in interactive projects that prepare you to work and think critically.
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