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School for Adult Learning Undergraduate Programs

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Digital Media Management Degree

The bachelor's degree in digital media management spans a broad spectrum of interdisciplinary topics including social media networks and apps, digital media, content management, history, social customer relationship management (CRM), social listening, reputation management, marketing, online interpersonal communication, digital journalism, metrics and analytics, and even copyright law and legal issues. This comprehensive approach to the burgeoning field of digital media will give you a well-rounded foundation in the many aspects of digital media.

What value does a digital media management degree have?

Many people claim to be social or digital media experts, but relatively few have engaged in any formal education or training in the field. We believe that a formal program of study leading to a bachelor's degree in this field will be very attractive to employers needing to manage digital media effectively. 

What tools and technology are used with digital media management?

  • Social media networks–Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, Snapchat, LinkedIn
  • Content management systems
  • Computer servers
  • Desktop computers
  • Personal computers
  • Teleconference equipment
  • Videoconferencing systems
  • Business intelligence and data analysis
  • Database user interface and query software–SQL, ASP
  • Electronic mail software–email software, Microsoft Outlook, Gmail
  • Web platform development software–HTML, JavaScript, CSS

Employment opportunities

Opportunities for those with digital media management experience include:

  • Digital marketing jobs–online, interactive, integrated, product and mobile marketing
  • Business development
  • Product management
  • Product development
  • Web analytics
  • Web development/technical production
  • Advertising/ad operations
  • Account management
  • Content development
  • Content marketing
  • Community management
  • Social media/social networking
  • E-commerce
  • Digital editorial

What specific skills and knowledge will this degree provide?

Fundamentally, digital and social media is all about human interaction. You will develop skills in network analysis and review psychological concepts on what motivates human beings and how they interact with each other. You will also employ search marketing tactics to increase visibility and engagement with content, products or services in Internet-enabled devices or interfaces, examine search query behaviors, and analyze research, data or technology to understand user intent and measure outcomes for ongoing optimization. 

Degree Requirements

The curriculum guide below lists the courses required for the degree. For a description of each course, please consult the University Catalog.

Digital Media Management Curriculum Guide

More information

For more information, please contact the School for Adult Learning at 317-788-2394 or by email at