I write with an update on the services and expertise available to you and your unit through University Communications & Marketing. Thank you for providing feedback and generously sharing your ideas during the year as we worked to build a collaborative, integrated resource and expand services. Such efforts are aligned with University priorities and the goals of colleges, schools, departments and units. Please feel free to share the following information with your staff. This information will also be shared in a number of ways throughout the summer including a formal launch in August as we prepare for the new academic year.
Unit communication liaisons – a member of the Communications & Marketing team has been designated a communications and marketing liaison as a partner to you and your department. Please expect a follow-up email from your liaison early next week. Your liaison is a link to resources, answer questions and guide you through project production such as:
Defining the marketing communications goals of your unit and/or initiative
Generating an outcomes-focused strategy from Communications & Marketing to determine an effective messaging, creative and content plan for meeting these goals
Identifying a collaborative team of experts to provide counsel and assist you with your project
Understanding how Communications & Marketing can help your department
Linking you to training and workshops for using resources and services (scroll down on the page to view)
Expanded services – a pilot microsite for communications and marketing services and information was launched this week. The site offers information for starting new projects, FAQs and tools to assist you and your staff, including marketing, creative services, strategic communications, media relations, social media, photography and videography, content generation and analysis.
A new University internal microsite (launching July 2017) for news, information and services--similar to an employee newsletter. For now, we will introduce the site as Intercom to help transition from the Intercom email list as a primary resource for information sharing. This site will feature faculty and staff achievements and features, calendars, launches of services, initiative updates, HR updates, employee features, calendar, "did you know," etc.
Portico, the newly designed University magazine (published in Fall 2017). The planning process has included an editorial advisory group, comprised of faculty and staff from across campus, who are contributing themes and ideas for content and features. Portico will offer bonus content and videos in a digital version. The magazine will be distributed to a diverse audience reaching alumni, public officials, influencers and others to impact institutional reputation and inform.
Other helpful contacts:
Account liaisons – Use this link to share with your team and to meet your account liaison
Starting a project – There are a number of ways to start a marketing and/or communications project and access resources. This link is one way to kick off the process.
Web support and questions – Email for web-related questions including updates to content.
Templates and forms – Browse and use a series of brand ready templates
Brand development – Learn more about the University’s comprehensive brand initiative
Brand guidelines – a resource for current visual guidelines. Comprehensive brand guidelines will be launched Fall 2017
IMC 101 – Familiarize yourself on the University’s integrated marketing and communications strategy to tell our story, increase awareness and develop outcomes-focused content across communication channels.
University image catalog – a searchable collection of University images.
Share a story idea, achievement – Share an accomplishment, story idea or news item. The University offers many platforms and innovative tools to share your updates, both internally and externally.
Monthly news highlights archive – launched in 2016, a repository of videos highlighting University, student and faculty accomplishments and news items.
Thank you for your support as we raise awareness of this great University, share the countless stories of student success and faculty accomplishments, and work together to impact the University’s reputation. Please know we welcome and value your feedback.
Jeanette DeDiemar, PhD
Vice President University Communications and Marketing