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Experience Design

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Experience Design Major

Experience Design is a rapidly growing field in which professionals research, design and implement interactive experiences. An experience designer creates multisensory experiences for any target audience. The field of experience design is vast, including museum exhibits, themed attractions, trade shows, marketing events, clinical office design and areas of the hospitality industry such as restaurants, hotels and cruise lines. From the very first semester, our program gets you started with a hands-on learning approach to the methods used in experience design. We emphasize the importance of practical, real-world experience as we work closely with clientele through our full-service, student-run agency – The Imagination Emporium

Program strengths

Through interactive classes and applied learning opportunities, our students make the most out of the many strengths this program offers:

  • Only experience design undergraduate program in the Midwest
  • Small class sizes enable you to learn and interact closely with professors and other students
  • Classes apply experience design techniques to real-world scenarios
  • The Imagination Emporium, the student-run agency, works with community clients, extending your opportunity for practical learning
  • Team-based projects prepare you to enter any work environment
  • Strong relationships with organizations can help connect you with career opportunities after graduation

Experience design tracks

You'll take a series of core curriculum courses and then choose one or more tracks that better suit your learning and career goals.

  • Design: Learning methods to help bring experiences to life
  • Research and development: Researching content and methods used to create experiences
  • Management: Managing a team working together to create an experience
“Almost every single class includes some sort of hands-on project. Our class partnered with the city of Southport to create their city-wide Halloween event. This project allowed us to learn about client relations as well as design an experience for the public. It also put our skills to the challenge of creating something that would be recognized all over the community.”
Austin Baker

Project-based courses

  • Applied learning courses give you real-world experience with clients on goal-oriented projects
  • The intro class (EXD 101) provides a foundation for researching, designing and implementing an on-campus experience
  • The Special Topics course (EXD 480) studies specific themes that change each semester
  • In the Senior Capstone Course (EXD 490), you'll create your own experience to submit to your senior portfolio
  • Courses develop skills in construction methods, scale modeling, experiential marketing and project management

Potential careers in experience design

Experience design professionals work in various settings and environments, each having different overall goals. You might find a career in brand engagement, entertainment industries, telling stories, or designing themed attractions, museum exhibits, events and parties. Find your niche in:

  • Themed environments
  • Museums
  • Event planning
  • Event marketing
  • Fundraising
  • Artifact reconstruction
  • Period design
  • Experiential marketing
  • Performing arts
  • Team building
  • Historical administration
  • Hospitality (customer experience)

Experience design might be for you if:

  • Are a creative and social person
  • Enjoy hands-on learning
  • Wish to design exhibits, events and themed attractions
  • Enjoy working in collaborative teams

Curriculum Guides

These curriculum guides outline the different classes you will need to take as an experience design major. The general education guide provides a list of all the classes you need in order to fulfill UIndy’s general education requirements. The experience design curriculum guide lists all of the classes you will need to take in order to fulfill the major’s requirements. Be sure to take a look at both guides in order to get a complete picture of what your classes will look like at UIndy.