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School of Business Undergraduate Programs

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Sports Marketing major

Sports marketing is a highly competitive industry, but in it, you'll find people who are passionate about what they do. At UIndy, you can learn to be a sports marketer in one of the country's top cities for sports, which means you'll have some great opportunities. Indianapolis is home to five professional sports teams and the Indianapolis Motor Speedway. Indianapolis also is called the Amateur Sports Capital—the NCAA and several Olympic governing bodies are headquartered here. And, Indianapolis frequently hosts major sporting events, including NCAA Final Fours, Big Ten Championships and Olympic qualifying events.

UIndy's location near so many sports organizations allowed sports marketing major Kendra to do more than just read about sports marketing in textbooks. After a class project for the Pacers, Kendra was offered an internship and helped organize community events with players from both the Pacers and Fever. Read Kendra's story ►

Program strengths

  • Located in Indianapolis—a great sports market
  • Faculty with real-world experience
  • Opportunity to gain valuable experience by doing class projects with local sports organizations
  • High-quality local internship opportunities

Sports Marketing students and grads have interned or worked for:

  • Indiana Pacers
  • Indianapolis Motor Speedway
  • Indianapolis Indians
  • Indiana Sports Corp
  • Indianapolis Colts
“Professor Larry DeGaris is big on networking and always told us about opportunities to meet people in the sports industry. I took full advantage of that and it paid off. I went to a sales conference in Cleveland my sophomore year and walked away with my first internship, and it didn't stop there.”
sports marketing major, now works for a minor league baseball team

Potential careers in Sports Marketing

  • Ticket sales
  • Sponsorships
  • Work for sports teams, marketing agencies and corporate sponsors

Sports Marketing might be for you if:

  • You have a passion for the sports business (you're not just a "fan")
  • You're a confident, motivated self-starter (In this case, it's not just a saying, it's true!)

Curriculum Guides

These curriculum guides outline the classes you'll need to take as a Sports Marketing major. The general education curriculum guide lists your class options and requirements to fulfill UIndy's general education requirements, while the Sports Marketing curriculum guide lists the classes needed to major in Sports Marketing. You'll need to look at both guides to get a complete picture of what classes you'll take at UIndy.